Trustpilot vs Google Maps Reviews vs TripAdvisor: Choosing the Right Review Data Source
Trustpilot, Google Maps and TripAdvisor cover different business types and different fields. A field-by-field comparison to pick the right review data source.
The actor referenced in this article. Pay only for results delivered.
“Scrape the reviews” isn’t a complete instruction until you know which platform the reviews live on — and for a lot of businesses, the answer is more than one. A SaaS company’s reputation lives on Trustpilot. A dentist’s office lives on Google Maps. A hotel lives on both TripAdvisor and Google Maps, and the sub-ratings only exist on one of them. Picking the wrong source means missing the reviews that actually matter, or paying to scrape a platform where your target business barely has a presence.
This post compares three review sources — Trustpilot Reviews, Google Maps Reviews, and TripAdvisor Reviews — on coverage, fields, and where each one actually fits.
What Each Platform Is Actually For
Trustpilot is dominated by B2B, SaaS, e-commerce and financial services companies — brands people review after a transaction or subscription experience, not a physical visit. It’s an opt-in reputation platform companies actively invite customers to use.
Google Maps Reviews cover essentially any physical location with a Google Maps listing — restaurants, retail, local services, landmarks, offices. If a business has a storefront or a pin on a map, it almost certainly has Google reviews, and usually more of them than any other platform because Maps reviews are the default surface most consumers reach for.
TripAdvisor is hospitality- and travel-specific: hotels, restaurants and attractions. It’s the only one of the three with structured sub-ratings for hotels (cleanliness, service, value, location, sleep quality, rooms) — a level of granularity neither Trustpilot nor Google Maps offers.
Field-by-Field Comparison
| Field | Trustpilot Reviews | Google Maps Reviews | TripAdvisor Reviews |
|---|---|---|---|
| Reviewer name | reviewer_name | reviewerName | reviewerName |
| Reviewer profile link | Not returned | reviewerUrl | Not returned |
| Reviewer history | Not returned | Not returned | reviewerContributions |
| Reviewer location | Not returned | Not returned | reviewerLocation |
| Rating | rating (1-5) | rating (1-5) | rating (1-5) |
| Title | title | Not returned | title |
| Full text | text | reviewText (expanded) | text (expanded) |
| Date | review_date (ISO 8601) | reviewDate (relative, e.g. “51 minutes ago”) | visitDate (month/year of visit) |
| Business reply | reply_text | ownerResponse | ownerResponse + ownerResponseDate |
| Sub-ratings | Not available | Not available | subRatings (hotels only: cleanliness, service, value, location, sleep_quality, rooms) |
| Trip/visit context | Not applicable | Not applicable | visitType (Business, Couples, Family, Friends, Solo) |
| Helpful votes | Not returned | helpfulVotes | helpfulVotes |
| Photos | Not returned | photoCount (count only) | photos (URLs) |
| Verification/claim status | On the business record (isVerified, isClaimed) via Business Search | Not applicable | Not applicable |
| Business-level score | overall_rating (TrustScore) + total_reviews per run | Not aggregated per run | Not aggregated per run |
| Anti-bot layer | AWS WAF | Consent dialog only | PerimeterX |
Two gaps stand out. TripAdvisor is the only source with sub-ratings — if you need to know whether a hotel’s low score is a cleanliness problem or a value problem, TripAdvisor is the only platform of the three that breaks it down that way. And Trustpilot is the only source with a verification/claim layer upstream (via the Business Search Scraper), because Trustpilot profiles are something a business actively claims and maintains, unlike a Google Maps listing or a TripAdvisor property page.
Anti-Bot Reality Check
All three platforms require residential proxies for reliable results, but the defense mechanisms differ:
- Trustpilot fronts pages with an AWS WAF JavaScript challenge that TLS-fingerprints plain HTTP requests. The Trustpilot Reviews Scraper clears it with a real Chromium browser and a full fingerprint stack.
- Google Maps doesn’t run an aggressive anti-bot challenge on the review panel itself, but does gate content behind a consent dialog (handled automatically by the Google Maps Reviews Scraper) and lazy-loads reviews via scroll events rather than pagination, capping realistic pulls around 1,000 reviews per place.
- TripAdvisor uses PerimeterX aggressively. The TripAdvisor Reviews Scraper retries with fresh residential sessions on a 403, and for reliable results at scale, Apify Scale+ accounts should switch to the SHADER proxy group — residential alone can get blocked repeatedly on some listings, and SHADER isn’t available on the Starter plan.
Pricing Comparison
| Actor | Rate | Free tier |
|---|---|---|
| Trustpilot Reviews | $5 per 1,000 reviews | None — pay from result 1 |
| Google Maps Reviews | Per-review, plan-dependent (see actor Pricing tab) | None — pay from result 1 |
| TripAdvisor Reviews | $3 per 1,000 reviews ($0.003 each) | None — pay from result 1 |
All three are pay-per-result — failed pages, CAPTCHAs and blocked requests are never charged, and none require an account or API key with the source platform.
Which One to Use
Use Trustpilot when the business is a SaaS, e-commerce or B2B company, or when you need a TrustScore as a reputation benchmark comparable across a whole category. Start with Business Search if you’re discovering companies rather than reviewing one you already know — see our Trustpilot Business Search guide for that workflow.
Use Google Maps Reviews when the target is any physical local business — restaurants, retail, clinics, offices — regardless of industry. It’s the widest-coverage source of the three because almost every physical business has a Maps listing, and it’s the only one of the three not limited to a specific vertical. See our Google Maps Reviews Python guide for setup.
Use TripAdvisor when the target is hospitality or travel-specific — hotels, restaurants, or attractions — and you need the sub-rating breakdown or visit-type context that neither of the other two platforms tracks. See our TripAdvisor Reviews guide for the full field reference.
Combining Sources
For a business that has a presence on more than one platform — a hotel with both a Google Maps listing and a TripAdvisor page, for example — pulling both sources gives a fuller picture than either alone: Google Maps usually has higher review volume, while TripAdvisor’s sub-ratings tell you which specific aspect of the stay is driving the score. There’s no automatic reconciliation between platforms — reviewer identities and review IDs don’t map across them — but tagging each dataset with a shared business_name key before merging makes for a workable side-by-side comparison in a dashboard or spreadsheet.
Explore the scraper referenced in this article — see inputs, outputs, and pricing, then run it on Apify.
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